The Ticketing Industry Needs Safer Standards

The survey, which gathered opinions from almost 2,000 participants, showed that the vast majority of respondents (90%) believe the ticketing industry should be made safer, and 87% think resale prices should be capped.

Additionally, 60% of respondents stated that they view dynamic pricing, which sees ticket prices increase based on demand, as wrong.

Mike Robinson, UK lead at TicketSwap, expressed his belief that the survey results demonstrated public support for TicketSwap’s mission to prioritise fans by reforming the sector.

Robinson added that TicketSwap’s ticket prices are often at face value or less, and that resale prices have been too high for too long.

Many of those surveyed had previously bought second-hand tickets, but 70% said they would no longer continue to do so due to concerns about ticket touts and fraudsters.

Furthermore, almost half of the participants said that they had been victims of resale fraud in the past.

30% of participants said that they would not buy a resale ticket due to high prices, and many people called for action to cap resale prices.

The survey was prompted by an incident at The O2 Academy in Brixton, where two individuals lost their lives in a stampede caused by ticket touts and staff reportedly accepting bribes at the venue’s entrance.