New Book revisits the 00’s Dancehall Reggae era

Run The Riddim 2K: The Rise or Demise of Reggae and Dancehall in the 2000s, the sequel to Run the Riddim: The Untold Story of 90s Dancehall to the World, will be released on August 20, 2024.

This book, written by Marvin Sparks, explores the evolution of reggae and dancehall in the new millennium, delving into the music, personal stories, and cultural shifts that shaped the genres. Despite reaching new commercial heights, this book focuses on how the 2000 era Dancehall sound faced challenges in preserving its identity.

The book features accounts from over 40 influential voices in the culture, including Grammy nominees and winners, providing a comprehensive look at the industry’s reliance on these pillars.

Available for Pre Order Here