Episode Two of AlphaTheta’s Equal Beats features a discussion with Georgia Talieti, a strategist and consultant with over 30 years of industry experience, and it’s packed with genuinely useful insights for anyone working in electronic music. Georgia’s extensive background includes work at Sonar Festival and as an artist manager, giving her a perspective that spans multiple sides of the industry.
What makes this conversation particularly valuable is Georgia’s focus on bringing out the authenticity of artists to connect with fans. In an era where everything can feel manufactured and algorithm-driven, her emphasis on genuine connection feels both refreshing and essential. She discusses the difference a well-crafted social media strategy makes to an artist’s career, moving beyond the usual “post more content” advice to talk about intentional, strategic communication that actually serves the artist’s goals.
The discussion around personal branding is especially relevant right now. Georgia breaks down how artists can develop their identity without losing themselves in the process, balancing commercial considerations with artistic integrity. It’s the kind of practical wisdom that only comes from three decades of navigating this industry.
The hot topic of AI is also discussed, with emphasis on how to use it ethically and legally. Rather than taking a polarized stance, Georgia approaches the subject thoughtfully, acknowledging both the potential and the pitfalls. It’s a measured perspective that feels grounded in real-world application rather than hype or fear.
For artists, managers, or anyone involved in the business side of electronic music, this episode of Equal Beats offers concrete takeaways from someone who’s genuinely been there and done it. Georgia Talieti’s experience shines through, making this essential listening for anyone serious about building sustainable careers in music.
Check out Episode Two of AlphaTheta’s Equal Beats wherever you get your podcasts.