After months of quiet speculation and industry whispers, it’s now official: Canadian tech holding firm Tiny Ltd has acquired a majority stake in Serato.
For those unfamiliar, Tiny isn’t your usual corporate shark. They bill themselves as an alternative to traditional venture capital—opting to support independent companies without reshaping them into something unrecognisable. That’s exactly what seems to be happening here. Serato will stay based in New Zealand, the team remains intact, and according to both parties, there are no planned changes to the software or user experience. If you’re a loyal Serato DJ, that’s likely music to your ears.
What this does mean is a push for growth. Tiny’s plan is to bolster Serato’s marketing efforts and help the brand evolve. Tiny CEO Jordan Taub described the move as a way to build on what Serato’s already doing right, with a “unified vision” for the future. So, for now, it’s less takeover and more tune-up. A financial injection and a wider spotlight—without sacrificing what made Serato one of the most trusted names in DJ software.